AI Insights · Timothy · January 2024
Q4 2023 Snapshot: Top Zombie Games on iOS in Latin America
A Sensor Tower data analysis reveals the performance trends of the top five zombie-themed games on the iOS platform in Latin America for Q4 2023. Discover how these undead adventures fared in downloads, revenue, and active users.
As the year wrapped up, the undead refused to rest in the mobile gaming landscape of Latin America. Sensor Tower's latest data showcases how the top five zombie-themed games performed on the iOS platform during the fourth quarter of 2023. Let's dig into the trends of downloads, revenue, and weekly active users for these engaging titles.
Plants vs. Zombies™ 2 by PopCap saw its weekly revenue peak at $10K in the third week of November, later settling to $6.5K by year-end. Downloads for the quarter started at 34K, dipping to around 24K in late October, and rebounding to 31K by Christmas. The game's active users showed a high in early October with 435K, before dropping to approximately 343K by the end of December.
Hong Kong's Age of Origins:Tower Defense demonstrated a revenue increase towards the end of the quarter, hitting $83K in mid-December. The game's downloads experienced an inverse trend, starting at 21K and descending to 25K by the quarter's close. Weekly active users peaked at 79K in mid-November, with a slight decline to 74K by the festive season.
From France, Zombie Tsunami by Mobigame had a modest revenue but showed a notable spike to $1K in the last week of December. The game's downloads hovered around 15K-23K throughout the quarter, while active users saw a steady increase from 130K to 152K.
Electronic Arts' Plants vs. Zombies™ exhibited a steady revenue with a peak at $1.1K during the holiday season. The game's downloads remained fairly consistent, ranging from 16K to 23K, and active users showed an upward trend from 115K in late September to 125K by year's end.
Lastly, the newcomer Last War:Survival from FirstFun, released in August 2023, saw its revenue skyrocket from $28 to $22K in the last five weeks of the quarter. Downloads followed suit, starting at 2K and jumping to an impressive 46K in the same period. Weekly active users also experienced a massive surge from 2K to over 93K.
For more detailed insights and data on the performance of these and other mobile games, visit Sensor Tower. The data presented here reflects the intriguing dynamics of the zombie game category within the mobile gaming market in Latin America, highlighting the ever-changing interests and engagement of gamers in the region.
